Who We Are
About IMS
Integrated Marketing Solutions is a marketing solutions agency delivering data-driven insight to help clients make better, more confident business decisions.
We work in close partnership with our clients to identify and solve their most complex challenges, combining rigorous analysis with the latest technologies to turn data into actionable insight.
In short, we help organisations harness the data they already have—or can access—to deepen customer understanding, communicate more effectively, and maximise the effectiveness and profitability of their marketing spend. Our services span end-to-end marketing capability: from marketing strategy and advanced analysis, through to the implementation of Single Customer View and Data Warehouse solutions, and the integration of the full marketing technology stack with enterprise-wide systems.
Our Approach
We are specialists in data, technology, and customer experience, working as trusted partners to our clients. Well connected across platforms and partners, we bring the right expertise together to solve complex challenges. Everything we do is outcome‑focused delivering measurable impact, not just outputs.
Our Leadership Team
Our leadership team brings deep expertise across data, technology, and customer experience, with a shared focus on delivering meaningful outcomes for our clients. They combine strategic insight with hands‑on experience to guide our teams and partnerships with clarity, trust, and ambition.
Partner Credentials
We work with leading technology partners to help our clients get the most from their data, platforms, and digital investments. Our partnerships are built on shared standards, deep platform knowledge, and a focus on delivering solutions that are scalable, secure, and outcome-driven.
Adobe Partnership
We work with Adobe to design, implement, and optimise enterprise-grade digital experience solutions built on Adobe's technology ecosystem. Our teams support clients across data, customer experience, and marketing use cases — ensuring Adobe platforms are correctly architected, integrated, and aligned to business and customer requirements. By leveraging Adobe's data, content, and experience platforms, we help organisations unify customer data, enable real-time insight, and activate personalised, cross-channel experiences. Our approach focuses on scalable implementation, integration with wider enterprise systems, and long-term optimisation to ensure clients realise measurable value from their Adobe investments.
Microsoft Partnership
We work with Microsoft to design, implement, and optimise data-driven and cloud-based solutions built on Microsoft's technology ecosystem. Our teams support clients across data, analytics, AI, and digital transformation use cases — ensuring Microsoft platforms are securely architected, well integrated, and aligned to business and operational needs. By leveraging Microsoft's cloud, data, and productivity platforms, we help organisations create scalable data foundations, enable advanced analytics and automation, and support informed decision-making across the business. Our focus is on robust architecture, integration with enterprise systems, and ongoing optimisation to ensure long-term value from Microsoft investments.
Our Esteemed Clients
Industry Expertise, Tailored Solutions
We partner with organisations across a broad range of industries, helping them respond to changing customer expectations, increasing complexity, and growing pressure to deliver results. Our experience enables us to apply proven approaches while tailoring solutions to each sector’s unique challenges.
Healthspan
We help retail and commerce organisations respond to changing customer expectations and increasing cross‑channel complexity. By combining data, technology, and customer experience, we enable connected, insight‑driven journeys that drive personalisation at scale and performance across marketing, commerce, and operations.
FNB
We help financial services organisations use data and technology to deliver trusted, compliant, and customer‑centric experiences. By combining insight, platforms, and CX expertise, we support smarter decision‑making and more connected customer journeys across digital channels.
RFH/Dalata/Ryanair
We work with travel and hospitality organisations to meet rising guest expectations and deliver seamless, digital‑first experiences. By combining data, technology, and customer insight, we help brands personalise journeys, optimise operations, and create connected experiences across marketing, booking, service, and loyalty touchpoints.
3 UK
We work with telecoms organisations to improve customer experience in a highly competitive, data‑rich environment. By combining data, technology, and customer insight, we help providers personalise journeys, reduce churn, and deliver more connected experiences across marketing, service, and digital channels.
NHM
We work with public sector organisations to improve service delivery, efficiency, and citizen experience in complex, regulated environments. By combining data, technology, and insight, we help teams design joined‑up, accessible digital services and make better, evidence‑led decisions across channels and touchpoints.
Nisbets/William Reed
We work with B2B and enterprise organisations to support complex buying journeys, long sales cycles, and evolving customer expectations. By combining data, technology, and insight, we help teams align marketing, sales, and service to deliver more connected, personalised, and performance‑driven experiences across channels.
BoyleSports
We work with gaming organisations to engage players, drive loyalty, and optimise performance in fast‑moving, highly competitive environments. By combining data, technology, and customer insight, we help teams personalise player journeys, improve retention, and deliver connected experiences across marketing, platforms, and live operations.
Mercedes
We work with automotive organisations to support complex customer journeys, evolving mobility models, and increasing digital expectations. By combining data, technology, and customer insight, we help brands connect marketing, sales, and service to deliver more personalised, joined‑up experiences across the full ownership lifecycle.
Our Proprietary Solutions
Bringing transformation to life
Technology is undeniably cool, but it's just the spark. True transformation happens when you ignite that spark with the power of your people and processes — turning potential into real, scalable value. We can help you get there.
Customer Experience
Our Customer Experience capability helps organisations design, deliver, and optimise connected customer journeys across channels. We bring together data, insight, technology, and experience design to ensure every interaction is relevant, consistent, and valuable to the customer.
Data & Analytics
Our Data & Analytics capability helps organisations turn complex data into clear, actionable insight. We bring together data strategy, analytics, and technology to ensure businesses can trust their data, understand performance, and make better, faster decisions.
Marketing Technology
Our Marketing Technology capability helps organisations select, implement, and optimise the technology needed to deliver effective, data-driven marketing. We ensure marketing platforms work together seamlessly — supporting better customer experiences, clearer insight, and more efficient operations.
Personalisation & Journeys
Our Personalisation & Journeys capability helps organisations deliver relevant, timely, and connected experiences across the entire customer lifecycle. We use data, insight, and technology to design and orchestrate journeys that respond to customer behaviour, preferences, and intent — at scale.
Commerce & Digital Platforms
Our Commerce & Digital Platforms capability helps organisations design, build, and optimise digital platforms that support growth, performance, and seamless customer experiences. We ensure platforms are scalable, data-enabled, and integrated with the wider marketing and enterprise ecosystem.
AI & Automation
Our AI & Automation capability helps organisations use artificial intelligence and intelligent automation to work smarter, faster, and at greater scale. We focus on applying AI where it delivers real business value — improving decision-making, efficiency, and customer experience.
Business Intelligence
Our Business Intelligence capability helps organisations understand what's really happening in their business by turning data into clear, trusted, and actionable insight. We enable decision-makers at every level to monitor performance, identify opportunities, and act with confidence.
Strategic Action
Our services help organisations turn strategy into action. From defining direction and advising on complex decisions, through to delivering and enabling platforms at scale, we provide the expertise needed to drive lasting value from data, technology, and marketing investments.
Strategy & Consulting
Our Strategy & Consulting service helps organisations define clear direction, make confident decisions, and turn ambition into action. We work with clients at the intersection of business, data, technology, and customer experience — providing practical, evidence-led guidance that stands up in complex environments.
Platform Implementation & Migration
Our Platform Implementation & Migration service helps organisations deliver complex technology change with confidence. We support clients in implementing new platforms, modernising existing environments, and migrating legacy systems — ensuring solutions are robust, secure, and fit for purpose.
Martech Enablement
Our Martech Enablement service helps organisations get real value from their marketing technology investments. We focus on ensuring platforms are not only implemented, but fully adopted, effectively used, and embedded into day-to-day marketing operations.
Industry Intelligence
Featured Insights
Our work has been recognised for delivering meaningful impact through data, technology, and customer‑focused solutions. These awards reflect the expertise of our teams, the strength of our partnerships, and our commitment to delivering outcomes that matter.
IMS leads the EMEA chapter of the Adobe Champion Programme.
Dan Rees leads Champions — helping Adobe customers across EMEA find (and keep) the people who notice.
Meet the Champion →Meet the Team
Our team is made up of experienced practitioners who enjoy solving complex problems and working closely with clients. We value collaboration, curiosity, and delivering work that makes a real difference. Our work has been recognised for delivering meaningful impact through data, technology, and customer‑focused solutions. These awards reflect the expertise of our teams, the strength of our partnerships, and our commitment to delivering outcomes that matter.
Get in Touch
Whether you're looking to transform your marketing stack, explore a new Adobe solution, or simply find out how IMS can help — we'd love to hear from you.
Talk to our team
Our experts are on hand to answer your questions, discuss your challenges, and explore how IMS can support your marketing goals.
Email:
You.Know@itmakessense.aiPhone:
0123 456 789